Collection: TOYAMA
TOYAMA IS THEREFORE COLOUR
First, let’s provide an introduction to Toyama prefecture. It’s located in the Hokuriku region of Japan, on the Sea of Japan coast which is the opposite side of Japan from Tokyo, Osaka, and Nagoya. Looking at the meaning of Toyama (富山), we know that the character “To (富)” means treasure while “Yama (山)” stands for mountain. Together we have “treasure mountain” and this is fitting for Toyama, a prefecture famous for it’s hot springs, ski areas, and the Tateyama Alpine route with 20 metre high snow walls.
Just a two-hour bullet train (Shinkansen) ride from Tokyo to Hokuriku, on the Sea of Japan coast, Toyama is a "Land of Water," blessed with abundant water from seven large rivers flowing down from the steep mountains that surround Toyama on three sides and pouring into Toyama Bay, which is over 1,000 meters deep. Particularly in the Western part of Toyama, craftmanship was cultivated and blossomed under the encouragement of the Edo period's Kaga lord, Maeda Family, and continue to accumulate to this day.
Blessings from the land, Virture of the land
